Waggery

We want Waggery to be the last dog bed you’ll ever buy. A heavy duty bed that even the wildest, wolfiest one of them just can’t destroy, but so comfy they’ll fall asleep trying. A good looking dog bed that actually feels at home in your home. For anyone who’s ever come home to a blizzard of foam, fluff and crappy cushion guts from yet another destroyed dog bed.

Created under the agency 20nine
Creative Direction: Kevin Hammond
Art Director / Designer: Sarah Seamonson
Copywriter: Johnny Kerr