The Greenroom

The first ever cannabis exhibit at the philadelphia flower show (2020)

Chronic partnered with the Philadelphia Horticultural Society to bring the first ever cannabis exhibit. We built the entire exhibit from the ground up.

The Philadelphia Flower Show is the longest-running, oldest, and largest horticultural event in the nation. For a quarter million show attendees, it marks the beginning of spring, and celebrates a huge diversity of horticultural interests. And, for the first time in 2020, the Philadelphia Flower Show featured Cannabis.

Created under the agency Chronic
Creative Direction: Kevin Hammond
Associate Creative Director: Juliana Lynch
Art Director / Lead Designer: Sarah Seamonson
Designers: Alison Waters & Cassidy Ridgeway
Motion Designers: Adam Noone & Mike O’Hallo
Developer: Joe Zeoli
Copywriter: Aaron Bonsignore