FW24 UNDER ARMOUR COURTSIDE CAPSULE

Athletes are known for their style—both on and off the court. This collection takes cues from iconic gameday uniforms, reimaging textiles like mesh, satin, and two-tone dazzle fabric into elevated pieces made to be worn for standout off-the-clock moments. These premium styles are for the athlete who’s looking for thoughtful aesthetic and sport-forward design. Art Directed from concept to on-set, to final execution overseeing all creative assets across numerous channels and touch points.

UNDER ARMOUR
Senior Creative Director: Jen Matic van der Straaten
Photographer: Nagai Sakai
Art Director: Sarah Seamonson
Marketing: Madeline Site
Digital: Elena Howland
Copywriter: Rayna Jensen
Production: Kara Smolyenak, Lyla Robinson, Shake Productions
Location: Pier 59, New York