FW24 UNDER ARMOUR SEASONAL CREATIVE

Art directed and designed a FW24 hype reel and look book of UA’s seasonal collection captured in NYC over two weeks. The video ended up being presented by Kevin Plank, founder and CEO of Under Armour, at our quarterly Global Town Hall to all UA teammates. The lookbook was featured digitally and in print for comms, PR, and stylists to leverage and create excitement around the upcoming products and collections.

UNDER ARMOUR
Senior Creative Director: Jen Matic van der Straaten
Associate Creative Directior: Nathaniel Grundhauser
Art Direction, Designer, Production: Sarah Seamonson
Copywriter: Rayna Jensen
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Photographer: Nagai Sakai
UA Photographer: Jay Michelfelder
Copywriter: Joshua Sadowsky, Rayna Jensen
Production: Kara Smolyenak, Lyla Robinson, Shake Productions
Location: Pier 59, New York