v2 Performance Center

A high end luxury gym developed by The Friedkin Group. We’ve come so far. But what if we can take our lives to the next level? The next level of peak performance. The next level of excellence. The next level of ourselves. V2 is looking past our current greatness and towards unimaginable heights. where technology, biology and luxury converge to bring us the embodiment of excellence. This is V2.

Under the agency 160/90
Creative Direction: Juliana Lynch
Designers: Justin Spinozzi, Jessica Everysmeyer, Nicole Kish & Sarah Seamonson